Where Commerce Comes to Life

On-demand videos and session highlights from Commerce Live 2026, Chicago.

Commerce Live is the physical embodiment of the Commerce brand, bringing together our ecosystem of partners, customers, and industry experts alongside leaders from BigCommerce, Makeswift, and Feedonomics to explore what's happening and what's next in commerce.

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Photo collage of speakers, attendees, and stage branding at the Commerce LIVE tech conference.

Commerce Live Sessions

From the mainstage to the breakouts — every conversation about where commerce is heading and how to get ready.

Welcome: Powering What’s Next

BigCommerce is now Commerce. CEO Travis Hess on what changed, what's coming, and why open infrastructure wins in an AI-driven world.

Commerce Momentum: Product Vision & Roadmap for What’s Next

From checkout speed to AI agents — Commerce's most ambitious product drop yet. See everything that's shipping and what's coming next.

Compete for the Championship

Super Bowl champ Demarcus Lawrence on adversity, discipline, and the mindset that carried him from junior college to NFL legend.

Redefining Commerce: Navigating the Future of Payments and AI

From search to intent to delegation — PayPal's Mike Edmonds breaks down how to be agentic ready before agents outnumber humans online.

Agentic Commerce: Signal, Noise and What Actually Scales

IDC's Heather Hershey cuts through the agentic hype: 5 trends shaping commerce in 2026 — and what merchants actually need to do now.

The Pragmatic AI Imperative: Tactical WIns and Strategic Realities in Modern Commerce

AI isn't the strategy — it's the capability. B2B and B2C practitioners share what's actually working, what flopped, and what to do next.

When AI Becomes the Buyer: What Really Changes in Commerce (and What Doesn’t)

Data gets you discovered. Storytelling gets you chosen. Futurist Anders Sorman-Nilsson on winning both human hearts and AI agents in commerce.

The Systems-Thinking Mandate: Redefining B2B Commerce in an AI-Native World

AI doesn't replace your team — it changes how work flows. Forrester’s Joe Cicman  on building continuous operations and proving ROI that your CFO believes.

The Ecosystem Advantage

New leadership, new program, new promise. Commerce resets its partner ecosystem with one goal: outcomes that actually matter to partners.

Beyond the Funnel: The Operating System for How Buyers Actually Buy

The linear funnel is a lie. Vitamix, Laser Clinics, and Zaelab on designing buying journeys that meet real customers where they actually are.

What’s Holding Your Growth Back: Rethinking Payments for Scale

Adyen's Dheeraj Sareen on the hidden costs eating your margins, why authorization rates matter more than processing fees, and agentic payments.

ERP-Connected Commerce: Inside the Next Generation BigCommerce & Acumatica Integration

If your inventory lives in spreadsheets, growth is capped. Acumatica on turning stock into cash faster with ERP integrated into BigCommerce.

The Commerce Live Reading List

Post-event blogs covering the insights, trends, and takeaways that mattered most at the 2026 event. 

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Welcome: Powering What’s Next

BigCommerce is now Commerce. CEO Travis Hess on what changed, what's coming, and why open infrastructure wins in an AI-driven world.

Commerce Momentum: Product Vision & Roadmap for What’s Next

From checkout speed to AI agents — Commerce's most ambitious product drop yet. See everything that's shipping and what's coming next.

Compete for the Championship

Super Bowl champ Demarcus Lawrence on adversity, discipline, and the mindset that carried him from junior college to NFL legend.

Redefining Commerce: Navigating the Future of Payments and AI

From search to intent to delegation — PayPal's Mike Edmonds breaks down how to be agentic ready before agents outnumber humans online.

Agentic Commerce: Signal, Noise and What Actually Scales

IDC's Heather Hershey cuts through the agentic hype: 5 trends shaping commerce in 2026 — and what merchants actually need to do now.

The Pragmatic AI Imperative: Tactical WIns and Strategic Realities in Modern Commerce

AI isn't the strategy — it's the capability. B2B and B2C practitioners share what's actually working, what flopped, and what to do next.

When AI Becomes the Buyer: What Really Changes in Commerce (and What Doesn’t)

Data gets you discovered. Storytelling gets you chosen. Futurist Anders Sorman-Nilsson on winning both human hearts and AI agents in commerce.

The Systems-Thinking Mandate: Redefining B2B Commerce in an AI-Native World

AI doesn't replace your team — it changes how work flows. Forrester’s Joe Cicman  on building continuous operations and proving ROI that your CFO believes.

The Ecosystem Advantage

New leadership, new program, new promise. Commerce resets its partner ecosystem with one goal: outcomes that actually matter to partners.

Beyond the Funnel: The Operating System for How Buyers Actually Buy

The linear funnel is a lie. Vitamix, Laser Clinics, and Zaelab on designing buying journeys that meet real customers where they actually are.

What’s Holding Your Growth Back: Rethinking Payments for Scale

Adyen's Dheeraj Sareen on the hidden costs eating your margins, why authorization rates matter more than processing fees, and agentic payments.

ERP-Connected Commerce: Inside the Next Generation BigCommerce & Acumatica Integration

If your inventory lives in spreadsheets, growth is capped. Acumatica on turning stock into cash faster with ERP integrated into BigCommerce.