Frequently asked questions about Commerce
We’re excited to launch Commerce, the new parent brand bringing together BigCommerce, Feedonomics, and Makeswift. Here are some frequently asked questions about our brand, and what this means for our Commerce community.
What is Commerce?
Commerce (Nasdaq: CMRC) is an open, intelligent ecosystem connecting the tools and systems that drive ecommerce growth.
As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce empowers businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market.
Why are we launching this new parent brand?
As the commerce landscape evolves faster than ever, we’re evolving with it. Not just in how we look, but in how we think, build, and serve. Commerce is more than just a new name and logo. It’s a declaration of our purpose and a signal to the market that we’re aligning our company with the future of commerce.
By uniting BigCommerce, Feedonomics, and Makeswift under one parent brand, we’re evolving from a group of siloed businesses into one cohesive, purpose-driven company with systems that form a modern foundation for connected commerce.
Commerce is our way of telling a clearer, more impactful story about how we help businesses build freely, adapt faster, and scale smarter. This new parent brand reflects our shift from platform thinking to ecosystem thinking — with products that talk to each other and evolve with you, supported by people who understand the stakes.
Most importantly, this change also strengthens our ability to deliver a seamless, AI-powered product suite, making it easier for our customers and partners to grow, adapt, and innovate across any channel.
Together, our Commerce team is empowered to solve new, complex challenges for our customers — intelligently, confidently, and without compromise.
Will the BigCommerce, Feedonomics, and Makeswift brands go away?
No, these brands are central to our product offerings and will continue to operate under their existing names as part of the broader Commerce ecosystem.
How will this new brand affect BigCommerce, Feedonomics, and Makeswift customers?
This will not impact how you use BigCommerce, Feedonomics, or Makeswift today. Your products, account team, data, settings, and integrations will all remain the same — and the individual brand names are staying, too. Customers will continue to interact with their existing Success Managers, Feed Managers, and Support Teams as they have in the past.
What is changing is the way we’re working behind the scenes. By bringing BigCommerce, Feedonomics, and Makeswift together under the new Commerce brand, we’re creating a more connected ecosystem. This shift will allow us to integrate our products more deeply, simplify your workflows, and deliver more value over time — all while giving you the flexibility to use what works best for your business.
Please note that the commercial terms of existing contracts will not be impacted. You may notice a minor update to contract language in our Master Services Agreement and other contractual forms reflecting our new legal entity name, but it will not impact the terms of your agreement, and all existing/active contracts are still valid.
We don’t anticipate changes to billing, policies, or pricing at this time, but we’ll communicate and forthcoming updates clearly and proactively. If you have questions or want to explore more ways to grow with Commerce, our team is here to help.
Will there be discounts offered to cross-sell products to customers?
As we bring our products closer together under the Commerce brand, we're exploring new ways to deliver added value to our customers. We encourage you to reach out to our team to discuss your goals and learn about any available solutions that may be a good fit.
How will company-led initiatives like Town Hall, Forum pages, and social media channels be impacted?
Over time, these initiatives will be rebranded to reflect our new parent brand. We’re launching new social media channels for Commerce, but the broader social media presence specific to BigCommerce, Feedonomics, and Makeswift will remain intact.
How will the rebrand affect BigCommerce, Feedonomics, and MakeSwift agency and technology partners?
Because BigCommerce, Feedonomics, and Makeswift will continue to exist as individual sub-brands, we don’t anticipate immediate changes to how partners interact with current offerings. Our teams will be communicating with partners directly to share branding assets, enablement resources, and additional information.
Does this impact investors?
The only immediate change is that our stock ticker changes from BIGC to CMRC. Our legal entity name is also changing from BigCommerce Holdings, Inc. to Commerce.com, Inc. Shareholders do not need to take any action to maintain their holdings.
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