Company scores more gold medals than other platforms in the Midmarket Edition and receives accolades for its vision & strategy, total cost of ownership, ability to execute, customer support and more
AUSTIN, Texas – July 16, 2025 – BigCommerce (Nasdaq: BIGC), a leading open SaaS ecommerce platform for B2C and B2B brands, retailers, manufacturers and distributors, today announced it has scored 24 out of 24 total medals in the 2025 Paradigm B2B Combines for Digital Commerce Solutions (Enterprise and Midmarket Editions) for the third consecutive year. BigCommerce advanced its rankings in five categories in both Editions and achieved more Gold medals in Midmarket than other platforms, further positioning BigCommerce as a preferred choice for midmarket and enterprise B2B organizations looking to improve operational efficiency and grow faster.
BigCommerce B2B Edition empowers manufacturers, distributors, and wholesalers to scale efficiently by streamlining operations, reducing costs, and increasing revenue across every channel. Merchants can easily personalize catalogs, pricing, quotes and payment options for each buyer, while integrating seamlessly with leading ERPs, PIMs and CRMs to maintain synchronized data. Building on this foundation, newly launched features, including Configure-Price-Quote (CPQ) and Advanced Account Hierarchy with role-based permissions, further simplify complex account structures, accelerate quote-to-cash cycles and deliver intuitive self-service experiences that deepen customer loyalty and drive long-term growth.
“B2B ecommerce isn’t just a channel; it is critical infrastructure,” said Lance Owide, general manager of B2B at BigCommerce. “For manufacturers and distributors, it’s now a core growth lever. The ability to offer buyers a self-service experience, where they can easily find products, place orders, manage accounts and access real-time information, is a competitive requirement. It is how businesses scale without scaling cost. That’s why BigCommerce is doubling down on capabilities that help businesses operationalize and unlock the full potential of digital B2B.”
“BigCommerce’s B2B Edition has transformed the way we operate as a leading manufacturer and omnichannel distributor of replacement hardware in the Home Improvement space,” said Wilt Kishimoto, director of marketing at
primelineparts.com. “It’s a comprehensive, out-of-the-box solution that is a big contributor to our growth by enabling us to deliver tailored brand storefronts that reflect buyer expectations. The ability to track and analyze performance across all storefronts, or drill down into one, gives us unmatched operational insight. When paired with the buyer portal, we’re offering our trading partners and procurement teams a best-in-class experience so they can independently manage quotes, orders, replenishment lists, invoices and logistics all in one centralized hub. B2B Edition has taken the complexity out of scaling. Its flexibility and power are exactly what our industry demands.”
BigCommerce received 12 medals in the Paradigm B2B (Midmarket Edition), including 10 gold medals, more than any other platform. The gold medals were awarded for Vision & Strategy, Ability to Execute, Customer Service & Support, Partner Ecosystem, Site Search, Sales & Channel Enablement, Total Cost of Ownership, Content & Data Management, Promotions Management and Transaction Management.
The 12 medals in the Paradigm B2B (Enterprise Edition) included five gold medals for Vision & Strategy, Total Cost of Ownership, Sales & Channel Enablement, Site Search and Promotions Management.
“BigCommerce is particularly well-suited for enterprise and mid-market B2B companies looking for a value-priced, partner-centric, multitenant SaaS ecommerce solution that leverages an extensive open application marketplace to deliver robust functionality,” said Andy Hoar, chief executive officer at Paradigm B2B. “Customers spoke highly of BigCommerce’s commitment to the B2B space, extensive partner ecosystem, rich open application marketplace with robust APIs, and the ease with which the solution can be configured by a nontechnical user and replicated for use across other B2B business units.”
Combine Methodology
For the Combine report,
Paradigm B2B selects all vendors to evaluate and only allows invited companies to participate. No vendors may pay for admission to or placement within the Combine. All evaluated vendors are given the same opportunity to present their company vision, product capabilities and roadmap, go-to-market strategies and tactics, partner ecosystem, and customer case studies. Paradigm B2B uses a robust scoring methodology to evaluate all vendors on a scale of 1 to 5 across 38 detailed and weighted criteria. Medals are awarded based on composite scores in 12 distinct categories. Special weighting is given to the “voice of the customer” via market feedback that Paradigm B2B gathered directly from dozens of vendor partners and clients.
The breakdown of award criteria includes:
Strategic Pillars
Ability to Execute
Customer Service & Support
Partner Ecosystem
Total Cost of Ownership (TCO)
Vision & Strategy
Product Capabilities
Content & Data Management
Integrations, Operations & Infrastructure
Marketplaces
Promotions Management
Sales & Channel Enablement
Site Search
Transaction Management and Integrations
Download the Reports
Download complimentary copies of both Paradigm B2B Combines to get a deep dive on the categories where BigCommerce placed Gold, Silver and Bronze:
