With over 25 years of experience leading international expansion for SaaS companies, Norman takes over the role of EMEA general manager at BigCommerce
AUSTIN, Texas and LONDON, UK – March 26, 2025 – BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, today announced the company has hired SaaS and ecommerce veteran Andrew Norman as senior vice president and general manager for EMEA.
Norman will lead BigCommerce’s go-to-market strategy in EMEA, bringing 25 years experience executing international expansion plans for SaaS technology companies, including 15 years experience in the ecommerce market.
“BigCommerce has a strong track record of helping brands, retailers, manufacturers and distributors in EMEA grow, and Andrew is the perfect leader to help us accelerate that growth,” said Travis Hess, CEO at BigCommerce. "His years of experience make him well positioned to drive our strategic growth forward. Andrew brings an exceptional record of scaling international technology companies, as well as an extensive network of strategic partnerships that will be instrumental in boosting our market penetration and delivering innovative solutions to our customers."
Norman joins BigCommerce from Sendcloud (a Softbank Company), where he led the enterprise, UK and partners teams. He previously worked at Auctane (a Thoma Bravo Company), where he served in general manager roles for ShipStation in Canada, Europe and Australia and New Zealand, as well as general manager for Metapack.
“I was drawn to BigCommerce by its extraordinary potential to lead the next wave of ecommerce innovation as the market converges around truly transformative platforms," said Norman. “With its unique ability to enable seamless commerce across multiple channels, BigCommerce is perfectly positioned to empower brands, retailers, manufacturers, and distributors in an increasingly complex digital marketplace.”
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