Leading the way to the future of commerce.

With a wide array of industry experience and ecommerce expertise, our executives and board members are aligned in a single purpose — an unfailing commitment to the success of our customers.

Executive Leadership

professional headshot image for Travis Hess

Travis Hess

Chief Executive Officer

Travis joined the company as President in May 2024, bringing more than 15 years of senior leadership positions at top commerce agencies and consultancies including Accenture. Travis is responsible for leading Commerce’s global operations and for the overall success and growth of the business.

Daniel Lentz

Chief Financial Officer

Daniel has over two decades of experience guiding the financial and operational functions within industry leaders including Dell, Procter & Gamble, and RetailMeNot.

Vipul Shah

Chief Product Officer

Vipul has over two decades of experience building innovative products and business models at PayPal, Google, J.P. Morgan, and Wells Fargo.

Michelle Suzuki

Chief Marketing Officer

Michelle has more than 25 years of experience scaling and transforming high-growth companies on a global scale, including renowned technology companies such as EMC, Ancestry, and Ivanti.

Rob Walter

Chief Revenue Officer

Rob has been in the ecommerce industry for 20 years leading Sales and Go-to-Market teams at companies such as Salesforce, Ebay, ChannelAdvisor, and Amplience.

Becky Logan

Chief People Officer

Becky oversees the company’s global talent management, HR operations, and culture and employee experience functions. She has over 20 years of experience in human resources across technology and hospitality companies.

Doug Hollinger

SVP of Strategy

Doug is SVP, Strategy at BigCommerce. He has more than 25 years of experience in digital strategy, consulting, and commerce, working with some of the world's largest brands during his time at Razorfish, Nokia, Accenture, and LiveArea.

Marcus Groff

SVP of Engineering

Marcus has more than 25 years of experience scaling and transforming high-growth companies on a global scale, including renowned technology companies such as AWS, Salesforce, Yahoo and Genuity/BBNPlanet.

Ali Afzalirad

SVP & GM, Americas

Ali brings over two decades of experience in sales and go-to-market leadership, including 15 years specialising in digital commerce at companies such as Oracle, MRM, and Adobe.

Hubert Ban

Chief Accounting Officer

Hubert brings over 20 years of experience in accounting and reporting roles at publicly traded companies and Big 4 accounting firms.

Chuck Cassidy

General Counsel

Sharon Gee

SVP of Product, AI

Sharon is a digital commerce leader with 10+ years of experience helping global brands drive omnichannel growth through strategy, technology, and partnerships.

Dan Holden

Chief Information Security Officer

Dan has over 25 years of experience in the IT and cybersecurity industries. Prior to his role at Commerce, Dan held several leadership positions at companies such as the Home Depot, the Retail & Hospitality ISAC, Arbor Networks, and TippingPoint.

Ryan Means

SVP, Global Service

Ryan has over 20 years serving as a Technology & Services leader with a career driving innovative solutions through delivery, enterprise architecture, and operational excellence.

Zoran "Z" Mladenovic

SVP, Global Solutions & Field CTO

Z is the SVP of Global Solutions & Field CTO at Commerce. He has a lifetime working in presales and over 25 years of leadership in Commerce at companies such as Demandware, Salesforce, eDocs, and Oracle.

Andrew Norman

SVP & GM, EMEA

Andrew brings over 25 years experience in leading international expansion plans for technology companies in EMEA and North America including 15 years within the ecommerce market at Sendcloud, Auctane and Volo.

Rosie Rivel

Chief Information Officer

Rosie has 25+ years of experience as an executive professional in the IT industry, including senior roles at Kelly Services, Delphi Medical, and Deloitte Consulting.

Tracy Turner

SVP, Revenue Operations

Tracy Turner is an accomplished operations executive with over 25 years of experience driving transformation and scale at companies including Hootsuite, Trintech, and RealPage.

Michaela Weber

SVP, GM Payments & Global Business Development

Michaela has over 15 years of experience working in financial services and payments supporting the strategic growth of enterprise customers, including at companies such as Goldman Sachs, Bain & Co and Worldpay.

Board of Directors

Executive Chair



Board of Directors Zynga, Shmoop, Discovery Education, Solarwinds

Chief Executive Officer

Plex Systems, Inc.

Gap Inc.

The Container Store

GGV Capital

Formerly Adobe